BUILD A BETTER BRAND.

Brands tell our customers who we are, what we do, and why we do it.  If crafted correctly, our brands inspire the confidence that we are able to meet wants and needs. 

It’s more than just a logo and a tagline. 

It’s a palette. It’s a voice. It's all of the senses. 

It's the communication and the projection - across every single touch point, that our customer sees, touches, feels, and sometimes, even smells. 

If you get it right, it’s a whole vibe that ignites deep connection and a new relationship with your customers. 

Next Trail helps businesses build better brands.


SERVICES

Brand DEVELOPMENT

01

Establish your brand fundamentals, reach your ideal client and look your best with our professional photographic services.  We've got you covered. 


MARKETING & STRATEGY

02

Deliver your unique value and an excellent client experience while we help maintain your presence in the digital marketplace.  Our analytics help you better understand your target audience and even what and when to post to increase engagement. 

SOCIAL MEDIA MANAGEMENT

03

Achieve differentiation by strengthening your brand fundamentals and emphasizing your unique value. 

We can help you find your voice and deliver your value honestly and effectively. 

GET UNSTUCK.

We love a challenge.

Do you need help with market research or determining your total addressable market for a new opportunity? How about insights into handling challenging clients? Are you interested in learning how to coach your teams more effectively? What about improving colleague and vendor relationships?

We can help.

We’re proud to have a diversity of experience ranging from turning around struggling retail operations and managing complex product lines, to helping startups assess the size of their next opportunity.

We would love to bring our experience to your organization.

We have what it takes

Our unique combination of experience in marketing, business development and photography can help you understand and emphasize your value while looking your best.

  • We come from small business families. We grew up in bootstrapping environments and watched first hand as businesses born of necessity became successful and sustainable firms. We were inspired to become entrepreneurs, and we are driven to help others succeed.

  • We have spent the last ten years as full time luxury wedding and product photographers. We have had the honor to coach several other businesses along the way and we are driven to continue to help others succeed.

  • We believe that experience trumps diplomas, but we are grateful to have graduated from the Mays Business School at Texas A&M and from Rice University’s Jones Graduate School of Business. We are fortunate to be a part of two energetic and diverse business communities.

  • Before becoming and award winning photographer, Dana worked as a product manager for HP, where she handled a large and complex line of products. Dana’s mix of creative and analytical skills earned her a reputation as a strong problem solver who knows how to connect great products with a target audience.

    After leaving the Marine Corps and graduating college, Josh began his career at AT&T, starting as a retail manager and ending his time there as a Sales Execution Lead, overseeing sales operations for more than twenty stores. Josh specialized in turning around under-performing stores and teaching teams how to deliver excellent client care.

  • As creatives, we have spoken at national conferences, created educational content for industry leading educators, and received award for our work photographing products.

“helping small businesses succeed is in our dna. It drives everything we do.”

We believe that the best way to grow a business is one spectacular client experience at a time. When we say that we are here to help, we mean it. We strive to set clear goals and then use every tool available to exceed our client's expectations.

- Josh Fernandez, Next Trail Founder

WHAT MAKES next trail DIFFERENT?

Fortune 500 experience

We have had the opportunity to use our our marketing and sales skills while working for three Fortune 500 companies. 

We’ve been there

We grew up in small business families and have been entrepreneurs for over a decade. It's more than what we have chosen to do, it is our calling.  Helping other businesses achieve their visions is our purpose.

Award winning creatives

We offer more than copywriting, brand and social media management.  We are award winning photographers that can help you elevate your brand through visual storytelling.  

Our Values

Community

Better relationships make a better world.

Trust

Authenticity, accountability, honesty, and consistency are the foundation to any great relationship.

Growth

We have an obligation to constantly improve our knowledge, skills, and processes to serve our clients.

Empathy

A deep understanding of our clients and their business relationships creates the best opportunity to make a difference.

Grit

The best way to break through barriers is to have challenging conversations and to stick with hard problems until we find a solution.

LET’S WORK TOGETHER TO CREATE

A CUSTOM STRATEGY WITH SOLUTIONS THAT WILL GROW YOUR BUSINESS